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    <lastmod>2025-07-23</lastmod>
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      <image:title>Work - BMO Harris</image:title>
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  <url>
    <loc>https://megfollett.com/work/alumni-magazine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-08</lastmod>
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      <image:title>Work - Alumni Magazine</image:title>
      <image:caption>Issue 2 — 2022, Spreads</image:caption>
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      <image:title>Work - Alumni Magazine</image:title>
      <image:caption>Issue 2 — 2022, Spread</image:caption>
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      <image:title>Work - Alumni Magazine</image:title>
      <image:caption>Issue 1, 2022 — Spread</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Alumni Magazine</image:title>
      <image:caption>Issue 3 — 2021, Cover</image:caption>
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      <image:title>Work - Alumni Magazine</image:title>
      <image:caption>Issue 2 — 2021, Cover</image:caption>
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      <image:title>Work - Alumni Magazine</image:title>
      <image:caption>Issue 1 — 2021, Spread</image:caption>
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  <url>
    <loc>https://megfollett.com/work/mayo-clinic</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-09</lastmod>
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      <image:title>Work - Mayo Clinic</image:title>
      <image:caption>These templates were meant for designers at Mayo Clinic and also external agency partners that are tapped to create collateral.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/d8fb2521-894d-4eff-8dee-340e8763b77a/mayo-clinic-rebrand-brand-guidelines.jpg</image:loc>
      <image:title>Work - Mayo Clinic</image:title>
      <image:caption>These guidelines were built for numerous aspects of the brand. A how-to for using the print templates among others.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/badc01a6-3f2f-4617-9170-6f46b41de3ff/mayo-clinic-rebrand-brochures-internal.jpg</image:loc>
      <image:title>Work - Mayo Clinic</image:title>
      <image:caption>Something I noticed when looking at the initial guidelines was the use of negative space which I didn’t want to lose when creating our templates. Based on a six-column grid, I instilled a rule around using two-thirds columns for copy and the final columns for imagery, captions and less copy dense aspects.</image:caption>
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    <image:image>
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      <image:title>Work - Mayo Clinic</image:title>
      <image:caption>PowerPoint template usage guide.</image:caption>
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      <image:title>Work - Mayo Clinic</image:title>
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      <image:title>Work - Mayo Clinic</image:title>
      <image:caption>Ad template usage guide.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/6d7cf371-f626-45f8-8b28-6e16f09721bb/mayo-clinic-rebrand-banner.jpg</image:loc>
      <image:title>Work - Mayo Clinic</image:title>
      <image:caption>Once the hierarchy and general look was in place, it was more about generating all of the different applications so our team could give people everything they might need to develop a quicker and more efficient collateral piece no matter the content.</image:caption>
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      <image:title>Work - Mayo Clinic</image:title>
      <image:caption>This document outlines Mayo’s masterbrand approach and the structure of organizations within it.</image:caption>
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      <image:title>Work - Mayo Clinic</image:title>
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      <image:title>Work - Mayo Clinic</image:title>
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    <image:image>
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      <image:title>Work - Mayo Clinic</image:title>
      <image:caption>This template is meant for internal and external use when presenting concepts to internal teams.</image:caption>
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      <image:title>Work - Mayo Clinic</image:title>
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      <image:title>Work - Mayo Clinic</image:title>
      <image:caption>An inside look at the InDesign template and how robust they were built out for easy plug and play.</image:caption>
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  <url>
    <loc>https://megfollett.com/work/botw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-10</lastmod>
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      <image:title>Work - Bank of the West</image:title>
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    <image:image>
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      <image:title>Work - Bank of the West</image:title>
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      <image:title>Work - Bank of the West</image:title>
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      <image:title>Work - Bank of the West</image:title>
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      <image:title>Work - Bank of the West</image:title>
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    <loc>https://megfollett.com/work/logos</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-07-23</lastmod>
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      <image:title>Work - Logos</image:title>
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      <image:title>Work - Logos</image:title>
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      <image:title>Work - Logos</image:title>
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      <image:title>Work - Logos</image:title>
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      <image:title>Work - Logos</image:title>
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      <image:title>Work - Logos</image:title>
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      <image:title>Work - Logos</image:title>
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      <image:title>Work - Logos</image:title>
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    <image:image>
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      <image:title>Work - Logos</image:title>
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  <url>
    <loc>https://megfollett.com/work/quarantine-cards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/417d3440-0f46-4e1e-821d-ef173bd31ef9/Postcards-all.png</image:loc>
      <image:title>Work - Quarantine Postcards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/050af9d1-f274-42b2-a435-bcd4f787a685/Postcards-corner.png</image:loc>
      <image:title>Work - Quarantine Postcards</image:title>
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    <image:image>
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      <image:title>Work - Quarantine Postcards</image:title>
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      <image:title>Work - Quarantine Postcards</image:title>
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  <url>
    <loc>https://megfollett.com/work/cuna</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/386e6290-e58f-4c8a-81ff-cba90cc2ace2/meg-gross-mp-postcard.jpg</image:loc>
      <image:title>Work - CUNA Mutual Group</image:title>
      <image:caption>Direct Mail #1 Postcard: Good rates with nice numbers are attractive, but they’re also fleeting. What our research showed us was advisors wanted to offer their clients certainty — not simply the idea that clients’ money was secure but also that it was going to perform in a way they could count on.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - CUNA Mutual Group</image:title>
      <image:caption>Direct Mail #2 Tri-Fold: The concept our team landed on was “predictability” — the message that MaxProtect was an ideal way for advisors to deliver clients an investment vehicle they could rely on, day-in and day-out, regardless of market conditions. Each execution supported the core idea that “predictability in retirement is possible.”</image:caption>
    </image:image>
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      <image:title>Work - CUNA Mutual Group</image:title>
      <image:caption>Direct Mail #3 Spinner Card: For the final direct mail piece, I wanted something that would stand out as soon as the advisor opened the envelope. What I landed on was a take on a View-Master (hey, I'm a 90s kid!) As they spin the card, they're met with the same forecast, reiterating the predictability of MaxProtect.</image:caption>
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      <image:title>Work - CUNA Mutual Group</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Work - CUNA Mutual Group</image:title>
      <image:caption />
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      <image:title>Work - CUNA Mutual Group</image:title>
      <image:caption />
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  </url>
  <url>
    <loc>https://megfollett.com/work/carla-oconnor</loc>
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    <lastmod>2025-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/d857ec72-2b7f-413d-835b-d181a856c17a/cmo-logo.gif</image:loc>
      <image:title>Work - Carla Mae O'Connor</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/06e5c15e-f83c-42ed-8677-2c0004084200/cmo-tote.png</image:loc>
      <image:title>Work - Carla Mae O'Connor</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/a98dd35b-7929-4f8e-b424-19c4788f6e50/cmo-sweatshirt.png</image:loc>
      <image:title>Work - Carla Mae O'Connor</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/0d14ec12-31e8-4310-bec7-460850b2c66e/cmo-posters.png</image:loc>
      <image:title>Work - Carla Mae O'Connor</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/1736f3a4-c120-4154-ba56-b41548a45c14/cmo-website.gif</image:loc>
      <image:title>Work - Carla Mae O'Connor</image:title>
      <image:caption>Click above to view the website in action!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://megfollett.com/work/kcp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/8d5ae183-d297-4ff7-b8ef-b41db82f2363/Screenshot+2025-07-23+at+7.31.18%E2%80%AFPM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/ce3bb11e-3229-4849-b6e4-ce47d209e946/Screenshot+2025-07-23+at+7.31.03%E2%80%AFPM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/892797ff-a120-4498-8059-0bbaa46699ad/Screenshot+2025-07-23+at+7.30.18%E2%80%AFPM.png</image:loc>
      <image:title>Work - Kimberly-Clark Professional</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/1370063f-b8bf-4b5b-82b6-1f069e2bff42/Screenshot+2025-07-23+at+7.29.52%E2%80%AFPM.png</image:loc>
      <image:title>Work - Kimberly-Clark Professional</image:title>
      <image:caption>Booth mockup, in the center a painted-on PPE suit would be on a mannequin, tying in the "art" of the theme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/ce89e2e4-2975-4977-8828-b74190675507/Screenshot+2025-07-23+at+7.30.31%E2%80%AFPM.png</image:loc>
      <image:title>Work - Kimberly-Clark Professional</image:title>
      <image:caption>Back of booth design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/629fe3fbd84d393e8dc67e59/12b39428-dafa-4588-a799-05e26761d62f/Screenshot+2025-07-23+at+7.30.48%E2%80%AFPM.png</image:loc>
      <image:title>Work - Kimberly-Clark Professional</image:title>
      <image:caption>Product-specific bannerstands</image:caption>
    </image:image>
  </url>
</urlset>

