Quarantine Cards

In a period of social distancing, is it possible to escape social detachment? That was the motivating question that spurred my co-worker, Rob Brookman, and me to develop a campaign that encourages people to reach out to friends and family using a channel often overlooked in the digital age — the U.S. Mail.

We created eight unique postcards, separated into two broadly themed four-packs — one with a “postal” focus and one with “personal” messaging. To encourage social distancing, each pack came with stamps.

These postcards were ideated and produced, with Rob and myself pitching in on copy and illustrations, in slightly less than two weeks in early May 2020 — a timeline made imperative by the speed and severity of the quarantine.