BMO Harris

BMO Harris wanted to make a campaign around their rates being 4-5x the national average. We started concepting and I jokingly shouted out, “OH BIG DOG, LITTLE DOG!” After finding the perfect imagery, the team got behind my animal-loving idea and we pitched the imagery to our client, which they loved. It brought playful imagery while demonstrating the impact and importance of big versus little.

While the campaign worked within BMO Harris’s brand standards, the imagery represented a slight nudge outside the traditional use of lifestyle imagery. The campaign enjoyed such an overwhelming success rate that it was extended for an entire year.

Campaign components were communicated through social media, display ads and print ads.